A Circus of a Shoot

Sometimes I get to take on big, wild creative projects — the kind that sound amazing in theory and then evolve into something totally unexpected. This campaign for Ringling was exactly that… a true circus in every sense. The concept was to capture moments around the show, not the performers themselves, but the audience in awe. We wanted to find that fine line between a genuine emotional reaction and a staged scene, the spark of real wonder within a carefully planned moment. Over three days, we worked with some incredible talent in a completely unpredictable environment (because, well, it’s a circus). The result was a whole collection of vibrant, authentic imagery to help launch Ringling’s all-new 2026 production. Sometimes the chaos is part of the magic.